Free GX AXS upgrade kit (valued $1088)

Rolling on super-fast 29” wheels the Primer 29 will give you trail-flattening speed over any obstacle, both on tough climbs and technical descents. In short, the Primer 29 is the ultimate all-around premium trail bike. It could be the only mountain bike you’ll ever need.

The Primer trail bike is the most versatile model in the range. With 140mm of rear travel and 150mm up front, we have designed a bike that is capable and balanced, but also nimble and fun at the same time. Giving you confidence on long all-day rides, jumps, or laps in your local woods.

The frame is the heart and soul of any bike, and all of our Primers are built around our perfectly designed monocoque carbon frame, with a dual-strut design rear triangle, optimized carbon fiber layup, a carbon top link, and adjustable 'Flip Chip" technology.

JS stands for Jeff Steber (our founder and CEO) and simply put it is a system that focuses on all of the individual parts that make up one of our bikes: from suspension, geometry, wheel size, materials and component spec.

The Primer 29 has a 'Flip Chip' feature which allows you to alter the geometry of your bike between two positions. The High setting is best in technical terrain while the Low is more suitable for flow and bike park.